Celebrating 10 Years

Leanne's Story

Leanne Bennett

With two children under three years old, Leanne was looking for a career that could work around her family. She was keen to have the flexibility to work her own hours and get paid well for a job well done.

Her experience up until that time included working with the prestige product range of Artistry skin care and cosmetics servicing VIP clients so studying professionally in the field of makeup and beauty was a natural progression.

Leanne studied a certificate in both Make up Artistry and Beauty Therapy. After which she established the mobile business which is now a thriving agency known as  Beauty2u, Mobile Beauty, Hair and Makeup Artists

Her focus for that business was providing brides with a complete makeup, hair and beauty experience from the comfort of their home.

Leanne became a finalist in the prestigious ABIA awards (Annual Bridal Industry Awards

Today Beauty2u continues to be a leader in the mobile beauty, hair and makeup industry. With the Bridal market still at its corner stone Beauty2u contracts work out to qualified graduates of Artistry of Makeup Academy.

The beginning of AMA

Leanne had a dream to establish her own make up and beauty school to train others with the same passion.

After completing a qualification in training and assessment, Leanne began training students to become make up Artists, subletting premises in Hurstville in 1999.

In May 2000 she registered Artistry of Makeup Academy as the official trading name for her business.

Training services expanded to the meet the increasing needs of students into the areas of beauty and advanced/entertainment industry make-up and hair.

In September 2002 premises were acquired in Merrylands to service the western suburbs of Sydney.

AMA has grown from strength to strength with many successful graduates fulfilling there dreams of a career in the beauty and makeup industry.

Leanne and her team pride themselves on offering quality,flexible and affordable education which gives graduates that "successful edge" though their exclusive business building module and ongoing training programs.

Plans for the Future

Leanne Bennett

Currently AMA offers a variety of part-time qualifications covering the make up and beauty industry in Merrylands, with plans to continually grow and improve.

Leanne's current role in the Academy is that of Principal. The roles are wide and varied, overseeing training staff along with the day to day running of the business. "My greatest role in the business is meeting with prospective students" says Leanne "My biggest thrill is seeing women discover that they can take control of their life, working for themselves and making their own choices."

"We provide a personalised service where we can package programs together to suit the individuals interest and budget."

Today Leanne has 4 children: Keiralea 20, Mitchell 19, Brittany 16 and Chelsea 8 years old.